| Genre: Communication, entertainment.
Challenge: Upon launching the online travel agency, Pharos Reizen, the Dutch organization, ANWB, wanted to differentiate themselves in the marketplace by appealing to families and their children.
Solution: An interactive online animated series combined with online games. The series communicates the USPs of Pharos Reizen and the games keep them coming back for more. The universe and characters are intended for use in other media and user contexts.
Format: Internet.
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